I think this is a much better card than Blood Eclipse (3). At level 1 it can fit into many more decks and doesn't require such a large investment to add in. And really, what are the drawbacks? It locks you in at 2 damage for +2 damage? That's probably what most people will be using level 3 for anyway.
I'd consider this an auto-include in any Tommy Muldoon deck. The ability to trigger the destruction of virtually any of your damage soak assets can be very useful if you're strapped for cash or trying to empty an asset slot or trigger a death rattle.
Really excited to see this card.